Mr. Empanada wanted to find the next “big inspiration” for their restaurant chain, as part of their 10th Anniversary celebration. Unsure what to do, President Audrey Perez consulted with social media agency 21Digital…huddled over a table filled with what else, but a platter of assorted empanadas. Out of that meeting was born a simple, yet effective idea.
According to Audrey Perez, President of Mr. Empanada, “I wanted to do something out of the ordinary to celebrate our 10th Anniversary. It’s a special time for us and required something inspirational that was ubiquitous to our brand. The Build-Your-Own-Empanada contest honors who we are and what we do every day. We are certainly looking forward to adding a unique new seasonal food item to our menu as a result of this contest!”
The “Build-Your-Own-Empanada” contest is currently underway on the Mr. Empanada Facebook Page. To enter the contest, visit the Mr. Empanada Facebook Page, (http://www.facebook.com/MrEmpanada), and follow the instructions to register. Contestants must be at least 18 years of age to enter.
The Contest is broken out in two different portions.
Portion A/Submission of Empanada Recipes: now – 9/23/2013.
During this time period, consumers are invited to submit their original ideas for building a new empanada. Contestants must submit 10 ingredients or less and a short paragraph outlining the recipe concept.
Once this period closes, an evaluation will take place by Mr. Empanada, from 9/24/2013 through 9/29/2013, to select via judging the 5 top recipes.
Portion B/Voting of the 5 Build Your Own Empanada Finalists by Consumers: 9/30/2013 – 10/14/2013. During this final phase of the contest, the 5 chosen recipes will be posted on the Mr. Empanada Facebook site for the public to vote on their favorite.
The grand prize winner will be announced 10/15/2013 on the Mr. Empanada Facebook site in a post. Not only will the grand prize winner receive an Apple iPad (valued at $499), but the winner will also become “Chef for the Day,” cooking the winning recipe at a private Mr. Empanada open house event.
21Digital provides social media management and advertising services to Mr. Empanada. Kevin Marshall, president of 21Digital said, “We had a lot of fun helping Mr. Empanada come up with and execute this campaign. It’s the type of social media contest that really makes it fun for our client as well as their customers.”